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Power of Farida’s Light

What it takes to turn a dream into reality

Power of Farida’s Light

What it takes to turn a dream into reality

Farida once told me: 

“Dream. Believe. Never give space for doubts.
Set a goal and work on it step by step.
Magic happens.”

Thank you, Farida. The magic happened - and it continues to inspire. 

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This series of four paintings is dedicated to Farida Zaletilo - the visionary curator and driving force who single-handedly transformed the dream of the Mark Rothko Art Centre into reality in Daugavpils, Latvia.

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During my Individual Art Residency at the Centre, I heard Farida’s story on the very first day. I learned that this internationally significant institution - of immense cultural value to the entire Baltic region - was born from her unwavering vision and determination, despite facing considerable scepticism, even within her own professional circles.

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Mark Rothko, one of the most important artists of the 20th century, spent his childhood in Daugavpils until the age of thirteen. Farida’s mission was to bring his legacy back to the city of his birth. As the project’s original driving force and concept co-author, she established connections with the Rothko family in the early 2000s, persistently wrote hundreds of letters, reached out to stakeholders around the world, and led the effort that made the impossible possible. Today the Rothko Museum stands as a cultural beacon, featuring original works by Rothko and hosting world-class exhibitions.

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She did it for art.

She did it for culture.

She did it for us.​

Farida’s story instantly became my deepest inspiration

These four paintings are my personal response to the quiet yet powerful light she carries - the strength to believe when others doubt, the courage to keep building when the path is unclear. Through thick, visceral layers of impasto and intense, luminous colour, they reflect the inner force required to transform a vision into something enduring.

Power of Farida’s Light Series

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Fire

Available

Year: 2026

Medium: Oil and Acrylic on canvas

Dimensions: 100×100×3cm

Releasing Soon

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Belief

Sold (Latvia)

Year: 2026

Medium: Oil and Acrylic on canvas

Dimensions: 100×100×3cm

Releasing Soon

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Strength

Available

Year: 2026

Medium: Oil and Acrylic on canvas

Dimensions: 80×120x4cm

Releasing Soon

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Light

Available

Year: 2026

Medium: Oil and Acrylic on canvas

Dimensions: 80×120x4cm

Releasing Soon

Three for the Baltics, One for the World

To honour her extraordinary contribution and give back to the region that made this encounter possible, I have chosen to offer this series for sale with a special commitment to its home. Three of the paintings will remain in the Baltic States, while one will find its place in the United States.

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My wish is that these works stay rooted in the Baltics - where they belong - as a lasting invitation for more people to engage with the rich and vibrant cultural life of our region.

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Who and how brought Rothko back to Daugavpils?

Please note: the interview with Farida is conducted in Russian. English subtitles are available in the YouTube settings.

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